Cameo Vodka, which was developed by a group of scientists, will soon launch in California with the intention of eventually expanding to the rest of the United States. Cameo USA, LLC has prepared a comprehensive plan for the development of brand awareness and marketing of this premium vodka new to the US market. To capture market share, Cameo Vodka must establish and cultivate a strong brand image. At the outset, to appeal to the US market, the company will use name Cameo Vodka and display a more attractive label and bottle than what currently exists.

An analysis of the current competition for Cameo Vodka is presented that focuses on three of the most popular vodkas sold in the US today. Using SWOT analyses, the particular strengths and weaknesses of Cameo Vodka in the light of this competition are examined. Key threats and key opportunities are identified, for example, there is tough competition for Cameo Vodka but its unique qualities bode well for success. There is definitely a significant market opportunity for an attractively priced premium vodka.

Specific recommendations for action follow that emphasize the necessity for a strong brand image, well-defined positioning strategy and slogans, attractive pricing, and select distribution locations. Taking into account that Cameo Vodka is a high-quality vodka product targeted at the upscale market segment consisting of both youthful and mature professionals, business people and others with an affluent lifestyle, a wide range of marketing strategies are presented.

We are convinced that Cameo Vodka will be heartily welcomed as a new brand of vodka in the US and confident that Cameo Vodka will acquire a powerful brand image and a very healthy market share in the near future.

Position: Marketing Coordinator
Location: Boise, ID


Position: Designer
Location: New York, NY


Position: Communications Manager 
Location: New York, NY

Position: Public Relations Manager
Location: Trenton, NJ

The Cameo Vodka line consist of 10 different flavors. One classic (Unflavored Vodka) and 9 flavored.

1. Ms. Cameo Classic/Unflavored Vodka 2. Haunted House/Cognac XO Vodka 3. Midnight Lemon 4. Fool Moon Grapes/Burgundy Wine Vodka 5. Forever Chocolate Vodka 6. Under The Fire/Vintage Port Vodka 7. Tequila Double Shot Vodka 8. The Purple Nights/Merlot Vodka 9. Creepy Wine/Gold Chardonnay Vodka 10. Champagne Fusion Vodka

Position: Project Manager
Location: Atlanta, GA


This is nanostructured alcohol that is molecularly bonded with our super-pure revitalized water, Water that is revitalized by our special process and patented technology. Once it has been revitalized the water and alcohol composition is changed, and it becomes velvet soft and pleasant to drink.

Position: Brand Manager
Location: Atlanta, GA

Our Cameo classic vodka is 80 proof, but all flavored vodka is 70 proof. Each of Cameo Vodka's latest flavor creations is four times distilled and offesr a smooth premium taste at 70 proof. Whether served chilled, on the rocks, or mixed in festive cocktails, Cameo Vodka's newest innovations are the perfect accessory or gift for any occasion including birthdays, Halloween, Thanksgiving, or any holiday party.